Brand review · BCW-BRAND-CANDIDATES-002B
Three refined container icons for review
One construction across all three: a solid #004195 container holding a white luxury-car silhouette and three white shine stars. Flat colour only — no gradients, shadows, glows or secondary hues. Nothing here is selected or canonical.
Studio Plate
Primary horizontal
Stacked
Standalone symbol
Wordmark only
Flat colour variants
Primary — #004195 icon on white
Reversed — white on #004195
White on black
Black monochrome
On #F5F8FC page neutral
White monochrome
Stacked lockup
Small-size test
16px24px32px48px64pxApplied previews
Favicon
App icon
Avatar on black
Map marker on the map surface
Header over dark photography
Concept
A solid #004195 rounded square holding a white car front view built from real vehicle geometry — roofline, windscreen, hood shoulder, slim lamp slits, a single front intake and two grounded wheels. Three shine stars sit above the roof like reflected detailing highlights. Designed first as an app icon and avatar.
Strengths
- Rounded square is native to app icons, avatars and tiles — no wrapper needed
- Lights are slim slits, so the car reads premium rather than cartoon
- Largest car of the three, so the vehicle is legible at the smallest sizes
Possible weaknesses
- The hood shoulder line is the first detail to close up below 20px
- A square container is the least distinctive silhouette in a map cluster
- Needs a small optical inset when placed beside the wordmark
Shine Disc
Primary horizontal
Stacked
Standalone symbol
Wordmark only
Flat colour variants
Primary — #004195 icon on white
Reversed — white on #004195
White on black
Black monochrome
On #F5F8FC page neutral
White monochrome
Stacked lockup
Small-size test
16px24px32px48px64pxApplied previews
Favicon
App icon
Avatar on black
Map marker on the map surface
Header over dark photography
Concept
A solid blue disc with the same white car set slightly smaller and three stars wrapping the upper roofline. Closest in spirit to the original reference but redrawn: the glasshouse, hood shoulder and lamp slits carry the recognition, and the stars arc with the roof rather than floating loose.
Strengths
- Circular field is the most legible container at 16px and in dense pin clusters
- Stars following the roofline read unmistakably as reflected shine
- Works as avatar, favicon and marker with no shape change
Possible weaknesses
- A circular badge is a common convention, so the car must carry the distinction
- Round crop leaves less room for the car than the square does
- Hood shoulder softens before the rest of the drawing at very small sizes
Detail Shield
Primary horizontal
Stacked
Standalone symbol
Wordmark only
Flat colour variants
Primary — #004195 icon on white
Reversed — white on #004195
White on black
Black monochrome
On #F5F8FC page neutral
White monochrome
Stacked lockup
Small-size test
16px24px32px48px64pxApplied previews
Favicon
App icon
Avatar on black
Map marker on the map surface
Header over dark photography
Concept
A soft shield that tapers to a rounded point — it anchors on a map like a marker without being a generic pin. The car sits central with three stars above it, and the shield's flanks signal vetted, trusted hand-wash quality.
Strengths
- Reads as a branded map marker and as a quality seal at once
- Tapered base gives a precise anchor point on the map
- Most distinctive outline of the three in a crowded interface
Possible weaknesses
- Taller than it is wide, so it needs padding in square avatar crops
- Shield flanks compress the car slightly compared with 01
- Vertical asymmetry needs optical alignment next to the wordmark
Status: no candidate adopted. The identity, homepage, console and admin work stays paused until one direction is chosen.