Brand review · BCW-BRAND-CANDIDATES-002B

Three refined container icons for review

One construction across all three: a solid #004195 container holding a white luxury-car silhouette and three white shine stars. Flat colour only — no gradients, shadows, glows or secondary hues. Nothing here is selected or canonical.

Approved paletteBrand blue #004195White #FFFFFFNeutral page #F5F8FCBlack (monochrome only)
01

Studio Plate

Primary horizontal

Bobby Car Wash

Stacked

Bobby Car Wash

Standalone symbol

Wordmark only

Bobby Car Wash

Flat colour variants

Bobby Car Wash

Primary — #004195 icon on white

Bobby Car Wash

Reversed — white on #004195

Bobby Car Wash

White on black

Bobby Car Wash

Black monochrome

Bobby Car Wash

On #F5F8FC page neutral

Bobby Car Wash

White monochrome

Stacked lockup

Bobby Car Wash
Bobby Car Wash

Small-size test

16px
24px
32px
48px
64px

Applied previews

Bobby Car Wash

Favicon

Bobby Car Wash

App icon

Avatar on black

Map marker on the map surface

Bobby Car Wash
Search

Header over dark photography

Concept

A solid #004195 rounded square holding a white car front view built from real vehicle geometry — roofline, windscreen, hood shoulder, slim lamp slits, a single front intake and two grounded wheels. Three shine stars sit above the roof like reflected detailing highlights. Designed first as an app icon and avatar.

Strengths

  • Rounded square is native to app icons, avatars and tiles — no wrapper needed
  • Lights are slim slits, so the car reads premium rather than cartoon
  • Largest car of the three, so the vehicle is legible at the smallest sizes

Possible weaknesses

  • The hood shoulder line is the first detail to close up below 20px
  • A square container is the least distinctive silhouette in a map cluster
  • Needs a small optical inset when placed beside the wordmark
02

Shine Disc

Primary horizontal

Bobby Car Wash

Stacked

Bobby Car Wash

Standalone symbol

Wordmark only

Bobby Car Wash

Flat colour variants

Bobby Car Wash

Primary — #004195 icon on white

Bobby Car Wash

Reversed — white on #004195

Bobby Car Wash

White on black

Bobby Car Wash

Black monochrome

Bobby Car Wash

On #F5F8FC page neutral

Bobby Car Wash

White monochrome

Stacked lockup

Bobby Car Wash
Bobby Car Wash

Small-size test

16px
24px
32px
48px
64px

Applied previews

Bobby Car Wash

Favicon

Bobby Car Wash

App icon

Avatar on black

Map marker on the map surface

Bobby Car Wash
Search

Header over dark photography

Concept

A solid blue disc with the same white car set slightly smaller and three stars wrapping the upper roofline. Closest in spirit to the original reference but redrawn: the glasshouse, hood shoulder and lamp slits carry the recognition, and the stars arc with the roof rather than floating loose.

Strengths

  • Circular field is the most legible container at 16px and in dense pin clusters
  • Stars following the roofline read unmistakably as reflected shine
  • Works as avatar, favicon and marker with no shape change

Possible weaknesses

  • A circular badge is a common convention, so the car must carry the distinction
  • Round crop leaves less room for the car than the square does
  • Hood shoulder softens before the rest of the drawing at very small sizes
03

Detail Shield

Primary horizontal

Bobby Car Wash

Stacked

Bobby Car Wash

Standalone symbol

Wordmark only

Bobby Car Wash

Flat colour variants

Bobby Car Wash

Primary — #004195 icon on white

Bobby Car Wash

Reversed — white on #004195

Bobby Car Wash

White on black

Bobby Car Wash

Black monochrome

Bobby Car Wash

On #F5F8FC page neutral

Bobby Car Wash

White monochrome

Stacked lockup

Bobby Car Wash
Bobby Car Wash

Small-size test

16px
24px
32px
48px
64px

Applied previews

Bobby Car Wash

Favicon

Bobby Car Wash

App icon

Avatar on black

Map marker on the map surface

Bobby Car Wash
Search

Header over dark photography

Concept

A soft shield that tapers to a rounded point — it anchors on a map like a marker without being a generic pin. The car sits central with three stars above it, and the shield's flanks signal vetted, trusted hand-wash quality.

Strengths

  • Reads as a branded map marker and as a quality seal at once
  • Tapered base gives a precise anchor point on the map
  • Most distinctive outline of the three in a crowded interface

Possible weaknesses

  • Taller than it is wide, so it needs padding in square avatar crops
  • Shield flanks compress the car slightly compared with 01
  • Vertical asymmetry needs optical alignment next to the wordmark

Status: no candidate adopted. The identity, homepage, console and admin work stays paused until one direction is chosen.