Who it is for
Drivers looking for luxury hand washing, professional detailing and custom automotive care. Comparable to a global booking and discovery platform, but built specifically for car-care businesses.
Brand book · BCW-STUDIO-PLATE-CANONICAL-003
The Bobby Car Wash brand book
Bobby Car Wash is a worldwide discovery directory for luxury hand car washes, professional detailing studios and custom automotive-care specialists. Drivers can discover, compare and explore trusted providers by country, city, service and location.
Positioning
A consumer-facing discovery directory for luxury car care
Plain-language description of what the product is, who it serves and what it deliberately excludes.
What is listed
Luxury hand washing, detailing and custom care only. No tunnels, no conveyors, no automatic brush machines and no petrol-station or self-service bays.
How businesses manage data
Studios will later manage their own directory data through /console, and directory profile data will be supplied by Bobby Directory integrations.
The current implementation is UI-only. All studios, ratings, prices, photography and people shown across the prototype are fictional demo content — no live backend, no booking and no real location tracking.
Identity summary
Brand Icon and Brand Emoji
The Studio Plate: a flat #165FEF square holding a white luxury car and exactly three white shine stars. No gradients, shadows or glows.
Brand Icon
Canonical standalone symbol
The full-detail plate. Use for app icons, favicons, profile marks, map markers and anywhere the symbol stands alone above roughly 24px.
Brand Emoji
Micro Studio Plate
An original simplified interpretation of the plate — lamp slits, hood shoulder and intake removed so it survives 16px. Use it for reactions, chat, captions and badges. Never substitute a generic Unicode car emoji.
16px24px32px48px
16px24px32px48px
Logo system
Lockups, mono variants and clear space
Horizontal is the default. Stacked is for square and centred placements. Keep clear space equal to half the plate height on every side.
Bobby Car Wash
Horizontal lockup
Primary logo on white
Bobby Car Wash
Stacked lockup
Square placements and print
Bobby Car Wash
Transparent lockups
No background plate behind the lockup
Bobby Car Wash
White on blue
Brand blue backgrounds
Bobby Car Wash
White on black
Photography and dark UI
Bobby Car Wash
Monochrome
Single-colour reproduction: black and white
Bobby Avatar System
Square logo avatars for every profile surface
Every downloadable avatar is a genuine 1:1 1024×1024 bitmap with no circular mask and no excessive padding. Circular or rounded presentation is applied by the surface with CSS only.
Avatar — primary blue
1024×1024 square PNG + SVG
Avatar — white
1024×1024 square PNG + SVG
Avatar — black
1024×1024 square PNG + SVG
Avatar — transparent
1024×1024 square PNG + SVG
Where the avatar is used
Social profiles
Instagram, LinkedIn, X, Facebook, YouTube.
Account avatars
Owner and visitor accounts inside the product.
App stores & launchers
Home-screen icon and store listing.
Marketplaces
Partner and integration directories.
Support channels
Help desk, chat and email sender avatar.
Map profiles
Studio profile marks and map info cards.
The round preview above is a CSS mask only — the downloaded PNG stays a full square bitmap.
Brand character
Bobby — the AI face of Bobby Car Wash
Bobby is the official face of the brand: a premium detailing specialist who is approachable, confident and professional, and recognisable across every campaign.
Disclosure: Bobby is a fictional, AI-generated character. He is not a real employee, founder, customer or detailer, and he must always be presented as a brand character rather than a real person.
Bobby portrait — primary blue
1024×1024 square PNG + JPG
Bobby portrait — white
1024×1024 square PNG + JPG
Bobby portrait — black
1024×1024 square PNG + JPG
Bobby in branded uniform
Bobby working beside a luxury vehicle
Bobby presenting a detailed vehicle
Use Bobby for
- · Owner-acquisition campaigns, onboarding and help content.
- · Support and product-assistant avatars, always labelled as AI.
- · Social posts explaining detailing services and car-care tips.
Never
- · Present Bobby as a real employee, founder or verified reviewer.
- · Attribute testimonials, ratings or endorsements to him.
- · Restyle him with celebrity resemblance, irrelevant fashion or new faces — consistency is the point.
Colour
One blue, white, black and a light neutral
No navy, no secondary brand blue, no gradients, no metallics.
Primary blue
#165FEF
White
#FFFFFF
Black
#000000
Light neutral
#F5F8FC
Black and very dark neutrals are for typography, photographic overlays and supporting UI only — never as a second brand colour. Photography always carries the blue treatment rather than a black wash.
Typography
Sora for display, Manrope for text
Display · Sora
Find the best luxury hand car wash
Weights 600–800, tracking −0.02em, headings only.
Text · Manrope
Compare detailing, paint correction and ceramic coating specialists by service, rating, price and opening hours.
Weights 400–700 for body copy, labels and UI.
Photography
Hand work, luxury vehicles, blue treatment
Real hands, real foam, real reflections. Every banner image carries the #165FEF treatment so photography stays visible while white type keeps contrast.
Homepage banner 1
Homepage banner 2
Homepage banner 3
Homepage banner 4
Homepage banner 5
Brand book banner
Never show tunnels, conveyors, automatic brushes, petrol-station or self-service bays, or any generated text inside photography.
Map markers
Four placement states plus selection
Markers are built from the same plate geometry so the map reads as one system.
Merchandise
Uniform, equipment and signage
Blue, white and black products only, photographed in real detailing environments with branding physically integrated through embroidery, print, decal or signage.
File naming & formats
Every asset resolves from /images/*
All public brand assets use lowercase kebab-case filenames under /images/. SVG files contain real vector markup, PNG files are real bitmaps, and photography ships as JPG with a WebP alternative.
Logos
- /images/bobby-car-wash-logo-horizontal.*
- /images/bobby-car-wash-logo-stacked.*
- /images/bobby-car-wash-logo-white-on-blue.*
Symbols & icons
- /images/bobby-car-wash-brand-icon-blue.*
- /images/bobby-car-wash-brand-emoji.*
- /images/bobby-car-wash-app-icon.*
Avatars
- /images/bobby-car-wash-avatar-blue.*
- /images/bobby-car-wash-avatar-white.*
- /images/bobby-car-wash-avatar-black.*
Bobby
- /images/bobby-car-wash-bobby-avatar-blue.*
- /images/bobby-car-wash-bobby-uniform.*
- /images/bobby-car-wash-bobby-presenting.*
Social & OG
- /images/bobby-car-wash-og-logo-1200x630.*
- /images/bobby-car-wash-social-cover-1500x500.*
Photography
- /images/bobby-car-wash-hero-1.*
- /images/bobby-car-wash-brand-banner.*
- /images/bobby-car-wash-merch-cap.*
Social system
Profile, cover, square, vertical and OG
Open Graph 1200×630
Square post 1080×1080
Vertical post 1080×1350
Cover 1500×500
Profile 1000×1000
X square 1200×1200